Simone Jordao Logo

Pioneering consulting service in the market of international expansion of Brazilian brands. Simone Jordão offers a unique and exclusive service in Brazil, guiding shoe and clothing companies to adopt winning strategies and obtaining competitive advantages in the international market.

In a dynamic and quickly evolving market her work in consulting, strategy and operation was created to cater to the clients’ every necessity throughout the entire international expansion process.

PERSONALIZED PROJECT

• Analysis of the competitive differential of the brand.
• Diagnostic of the positioning: Design X Product X Price.
• Selection and signing up in trade shows with benefits and incentives from associations.

STRATEGIC PLANNING 

• Planning of interaction between PR or internal Marketing with Showrooms/Trade Shows.
• Budget for all steps in the process of expansion into the international market.
• Propositions of specific brand projects to associations.
• Hiring of services such as showrooms or commercial representatives in the USA.
• Choosing of specific sample collections curated for each event, suggesting changes to reach new market if necessary.

SALES & MARKETING

• Preparation of the commercial propagation material and market at an international scale.
• Aid in the preparation of line sheets.
• Coordination in sales using platforms B2B.
• Attendance and support during sales events and international launches.
• Attending to international clients at events in Brazil.

ACTIVATION & FOLLOW UP

• Mailing of international buyers.
• Follow up of all openings in showrooms and trade shows.
• Reports on internationalization and news related to your market.

OPERATIONAL 

• Interaction between PR or internal marketing and Showrooms.
• Conduction of services such as showrooms or commercial representatives in the USA.
• Inclusion of the main digital sales channels and platforms (vertical and horizontal markets).
• Post sale to the store owner and Costumer Service to the final client.

BENEFITS

• Heightened value of the brand due to presence in the international market.
• Dilution of costs in the collection and marketing campaigns.
• Exemption of taxes in the national chain.
• Diversification of markets and source of revenue.